Launch to Lift-Off
Challenge: New category, low awareness.
Approach: Website revision, Search term driven Blog content, Narrative-driven landing pages, product-led content, Google Ads.
Impact: +75% traffic, +60% sign-ups, first page rankings for 7 core terms, .
Case Study: A SaaS startup for landscapers had limited online visibility and was mostly dependent on referrals and events for lead generation. Restructure of the Product feature pages, proactively acquiring Reviews from the customers and SaaS review platforms, launching customized landing pages, and publishing Blogs targeting high intent B2B keywords, and a geotargeted PPC campaigns boosted traffic by 75%, resulting in 60% jump in Sign ups for annual subscriptions.